What is MAP?Updated 3 years ago

MAP stands for minimum advertised price.

Many of our vendors/manufacturers have adopted a MAP pricing policy.

This pricing policy does not permit resellers to advertise or sell at retail prices below the manufacturer's specified amount.

Failure to honor the MAP policy or participate in its enforcement will automatically revoke the offending entity to sell or resell all products. We greatly appreciate the relationships we have with all our members and stand ready to help you sell products.

For a list of manufacturers with MAP policies, please click here. You can also find minimum prices in the MAP datafeed.